10 Best Real Estate Investing Software For Deal-Flow

If there is one thing that most real estate investors wish they had more of, it’s time. Real estate investors spend a lot of time finding leads, contacting hesitant buyers and sellers, organizing their paperwork and deals, and managing contractors. When investors begin scaling up and working on a lot of things at once, it becomes easy to lose track of contacts, forget to keep up with potential sellers and miss out on sales. However, most of these jobs can be made faster or automated if you use the right software and this can save a lot of money and time.

Whether you are ready to scale your investment business or you simply want to make your processes more automated and efficient, these are some of the most popular real estate investment software you will want to consider.

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1. Carrot — For Online Marketing

Carrot is an online website and marketing software that allows real estate investors to list properties, get search engine ranking, and provides a simple and fast way to set up new sites. Setting up your first website with Carrot is easy, and the software allows you to quickly customize your pages to the level you desire. Once your site is up and running, Carrot provides lead management and analytics automatically.

Some of the most appealing features of Carrot are available in the higher tier pricing levels. This includes content packs that contain ready-to-go blog posts. You can do a bit of editing to customize these posts, or use them as they are. The software has built-in post-scheduling and the articles are already optimized for SEO. Your website will also be optimized for mobile access and social media integration.

Carrot is designed to make real estate investing less stressful and more automated. By focusing on SEO strategies, evergreen content, and automation, Carrot allows your real estate business to be less hands-on and allows you to step away occasionally without experiencing missed leads or sales.

Features

• Website templates
• Fast and simple website editing tools
• Lead manager
• Tracking links and analytics
• Ready-made content packs
• Social media integration
• Built-in SEO tools
• Mobile device integration
• Live support
• Weekly coaching calls

Integrations

• MailChimp
• REIPro
• Zoho CRM
• Investor Fuse
• AWeber

Pricing

The basic version of Carrot starts at $69 a month and includes access to features such as website creation, support, and lead management. Additional features including content packages, additional sites, coaching calls, and SEO tools come with the more expensive versions, which cost $99 and $199 monthly. Annual subscriptions are available at a discount. They offer a 30-day money back guarantee.

2. REsimpli — For Deal-Flow

RESimpli allows investors to be more organized and efficient by providing comprehensive deal flow software that follows each project from lead to final sale. It allows you to organize and track your contacts, sort and stack your lists, and monitor your KPIs to keep track of growth. RESimpli also includes features for driving for dollars that allow you to add new leads directly to lists.

With RESimpli, you can plan and execute marketing campaigns with built-in direct and phone marketing features. Once you have made contact with a seller, you can keep in touch with drip campaigns and organize them with list stacking. E-sign makes it easy to manage contracts and paperwork, and you can organize and track each property once you add it to your inventory.

Features

• Complete CRM software
• Purchase and sale inventory
• Renovation tracking
• Direct Mail Service
• Task assignment and tracking
• Rental inventory
• Bookkeeping Software
• Built-in e-sign

Integrations

• CallRail
• Zapier

Pricing

Pricing ranges from $99 to $499 a month, depending on the level you need. The basic level contains features that would work better for most small real estate companies and one-owner investors. The higher-tier levels allow for multiple users and provide storage for more data, phone numbers, call minutes, and drip automation. They offer a 14-day money back guarantee.

3. Propstream — For Pulling Data

Propstream is a service that allows real estate investors to search for properties, buyers, and comps using a variety of different filters and data sets. Data is compiled from several different sources including county records, tax records, MLS sale records, and more. This data is then filtered in any way you need, including the quick list feature which allows you to automatically generate lists specifically for foreclosures, vacant properties, divorce filings, and much more.

Propstream also has filters that help you during the comp-finding stages and selling stages of real estate transactions, making it a great all-around data machine for your business. When you are ready to contact an owner, Propstream helps you find contact information through skip-tracing. Finally, you can use the Rehab Estimator tool to help you plan your expenses and track trends in your local market with their data analytics.

Features

• 100+ search filters
• Searches multiple data sources
• Analyze properties
• Comp finder
• Mobile app
• Multiple users
• Rehab estimator
• Current market analytics

Integrations

• Allows importation of your current lists.

Pricing

Propstream costs $99 a month with the option of paying for add-on features such as access for additional team members, mailing postcards, and the List Automator feature. They offer a 7-day free trial.

4. REISift — For Managing Data

Many real estate investors who search for off-market deals end up managing data on thousands of properties and owners. This can lead to inefficient marketing, wasted money, and frustrated investors. Managing your data is easy with REISift. This software allows you to sort and combine your lists in different ways, eliminating duplicates, verifying addresses, and marking owners who you already know aren’t interested in selling.

REISift also allows you to combine your lists in different ways, making it easy to focus on specific kinds of properties and owners. It also becomes easy to narrow your lists to those with more than one marketable situation, such as owners who are behind on tax payments and also have an HOA lien.

In addition, REISift has software that will allow you to stay on top of your mail and phone marketing campaigns, track your contacts, and monitor your offers and leads. You can also assign tasks to other people, create workflows, and keep track of assigned projects.

Features

• Separate owner and property information
• Task Management
• List sorting
• Eliminate duplicate contacts
• Track offers
• Mail and phone marketing

Integrations

• SmartPhone
• Smarter Contact
• ReadyMode
• Aircall
• CallTools
• REIrail

Pricing

REISift starts at $49 a month for the essentials plan and goes up to $299 for the most expensive plan. Higher tier options allow for more records, more users, and cheaper pay-per-use features like skip tracing. There are discounts for yearly plans. They offer a 7-day free trial.

5. InvestorFuse — For Lead Management

InvestorFuse is an all-in-one real estate investing CRM that makes managing leads — from lots of different sources — easy and seamless… so leads don’t fall through the cracks. In fact, it integrates with over 50 different real estate investing tools. It offers features such as CRM, dealfinding, asset tracking, analytics, marketing automation, and lots more.

Features

• Step-By-Step Actions
• Lead Management
• Automated KPIs
• Automated Follow-Up
• Project Managment
• Employee Scorecards

Integrations

• BatchDialer
• BatchLeads
• Callrail
• Calltools
• Carrot
• Deal Machine
• Facebook
• Investorlift
• Launch Control
• Leadsherpa
• Mojo
• PrintGenie
• ReadyMode
• Smarter Contact
• Smrtphone

Pricing

The Essentials plan of InvestorFuse includes unlimited lead sources, campaigns, basic KPIs, and contracts for $147 per month. The Pro plan includes up to five users, and adds on campaign autoreponders, resurfacing, workflows, messaging templates, and more. The Premium plan costs $377 per month and allows up to 10 users. It also includes employee scorecards, unlimited groups, external sending, and more. They offer a 30-day money back guarantee.

6. DealMachine — For Driving For Dollars

DealMachine is software for those who are driving for dollars, but it also incorporates many features that are useful for all real estate investors, no matter how they find properties. With DealMachine you can build lead lists, find data on properties, do bulk skip tracing, direct mailings, and more.

The driving for dollars feature of the app allows investors to travel through specific neighborhoods and keep track of promising properties. The mapping feature works in conjunction with the list-building feature, so you can look for and record new leads while you are already out looking at potential leads you found on the list builder. The mapping feature records all the streets you or anyone on your team have driven, cutting down on wasted time and fuel.

Features

• Real-time route recording
• Automatically recommends areas to drive again
• Coordinate data-based leads with driving for dollar leads
• List builder with most important filters
• Direct mailing
• Customizable postcards
• Skip tracing
• Goal setting

Integrations

The following integrations are popular via Zapier…

• Podio
• Email by Zapier
• Google Sheets
• Gmail
• Mojo

Pricing

DealMachine starts at $59 a month, which allows for 1 user and up to 10,000 leads. Higher priced levels are available for $99 and $299 a month, which come with more users and leads, as well as other expanded features. They offer a free trial.

7. Batch Dialer — For Cold Calling

Batch Dialer is an affordable and easy to use platform for cold calling. It allows users to quickly dial through a list of leads with minimal setup required, as well as record calls for quality assurance and compliance or review later. Use it for you and your team to get through bigger lists, faster.

Features

• Predictive Dialer
• Real-Time Dashboard
• Agent Status Monitoring
• Customizable Rules
• Live Agent Monitoring
• Detailed Contact Records
• In-App Web Phone
• Automated Phone Scrubbing
• Lead Prioritization
• Built-in CRM
• Smart Call Routing
• Call Recordings

Integrations

• Salesforce
• Zapier
• Infusionsoft
• HubSpot
• Freshsales

Pricing

How much you pay for BatchDialer depends on how much agents you have who will be using the tool. For a single line dialer and just one agent, it’s $89 per month. For one agent and a multi-line dialer, it’s $139 per month. They offer a 7-day free trial.

8. Realeflow — For Niche Data

Realeflow is a comprehensive software that provides a lot of the features that real estate investors are looking for in one program. The software comes with a variety of marketing tools in place that can help you find properties, buyers, and sellers that fit the niche you are working on. Tools like a marketing library with ready-made copy, marketing pieces, postcards, content, email and mobile tools, and property listing pages make marketing easy.

In addition to marketing tools, Realeflow also has an assortment of business tools that will help you grow your business, including deal analysis, comparables, rehab estimates, and CRM.

Finally, Leadpipes AI brings the power of artificial intelligence to lead generation. Their program evaluates and rates properties according to their likelihood of selling in the next 90 days, and as the AI has learned and gotten better at predictions over time, this can be a valuable tool to help you find properties with potential. This feature works alongside the program’s search filters to find high-quality niche leads.

Features

• CRM
• Email marketing tools
• Ready-to-use marketing library
• Lead generation
• AI technology
• Document storage
• Automatic property page creation
• Rehab estimate and deal analysis

Integrations

Can connect a lot of stuff via Zapier.

Pricing

The Lite version costs $125 a month and allows one user to access limited features. The full-feature version costs $195 a month and allows more users as well. Both versions have free one-month demos available. They offer a 14-day free trial.

9. OmniDrip — For Follow-Up

OmniDrip is a copywriting and marketing software that offers real estate investors a convenient, proven way to remain in contact with leads. Follow-up contact is important for your business, but it’s time-consuming and requires knowledge of marketing and sales. OmniDrip does the hard part for you by providing customizable messages and integrating the delivery with your current CRM list. Marketing sequences are also customizable to fit different scenarios and specificities in your target audience.

Features

• Over 20 different marketing sequences
• Proven copywriting experience
• Over 400 custom messages
• Free demo version
• Cheaper than hiring a copywriter

Integrations

Integrates well with nearly any CRM you are already using.

Pricing

OmniDrip offers two free complete drip sequences that you can try before committing. Paid options include customization and other features. Try it here.

10. REI Blackbook — For Everything

REI Blackbook is an all-in-one software platform for real estate investors.  It offers a CRM, lead capture websites, business phone system, automated workflows and lead follow-up, property pipelines, property marketing, and even task and team management. For a single subscription, you can get everything you need to manage and grow your business online.

Features

• CRM
• Lead Capture Websites
• Business Phone Systms
• Automated Workflows
• Lead Follow-Up
• Property Pipelines
• Property Marketing
• Task & Team Management

Integrations

• Asana
• Mojo Dialer
• CallTools

Pricing

The price of REI Blackbook is $197 per month, but they offer a 14-day free trial. And remember, this software gives you pretty much everything you need to grow, manage, and market your real estate investing business under a single subscription. That’s hard to beat.

Final Thoughts

Investing in real estate can feel like nothing but a numbers game over time. And, in many ways, this is true. The more leads, sellers, and buyers you contact, the more deals you will do. However, software that helps you niche down your lead generation and target the most motivated sellers, contact cash buyers, and organize your marketing efforts, will allow you to be more successful with less effort.