Top 10 CRMs for Real Estate Investors in 2023
Investing in real estate through wholesaling, rehabbing, or buy-and-hold strategies has historically been one of the best ways to create wealth. However, these strategies often involve building and managing long, complicated lists of leads, contractors, investors, and other contacts. While beginning investors may be able to manage these lists without a specially designed program, eventually most businesses will need to invest in management software.
CRM, or customer relationship managers, can be used to create, sort, stack, and organize lists of contacts and leads so that investors don’t miss opportunities and lose information. Some CRMs are generic and can be used for any business, while others are created specifically for real estate companies, and often include other features for the investor such as lead generation software or marketing help. Here are our top picks for CRMs for real estate investors.
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Designed specifically for real estate investors, InvestorFuse considers itself a lead conversion system as opposed to an ordinary CRM. It is designed to manage fewer leads and focuses on conversion as opposed to being built for continuous relationships with thousands of customers, as many conventional CRMs are. Since InvesterFuse was created by Carrot, you know they understand the needs of investors.
InvesterFuse can be integrated with nearly all popular lead generation software and can handle and combine multiple lists from different sources. Workflow and task features make it easy to get things done and help eliminate overthinking. For those with a team, tasks and leads can be assigned or left available for workers to choose from. Automated KPIs keep you on track and can be filtered by employee, allowing you to see exactly how each person is performing.
Finally, InvesterFuse provides seamless communication through text and email threads right in the app. Automated follow-up and dead lead resurfacing keep you in contact with your hesitant leads over time.
- Group sorting features
- Customizable workflow and assignments
- Automated company and employee KPIs
- Customizable user access
- Automated follow-up
- Integrates with over 75 other programs
- Text and email communication
- Batch Dialer and Batch Leads
InvestorFuse starts at $147 a month for the beginning investor or single user. Additional features are available at higher-priced levels, which cost $247 and $377 a month. These features include additional users, messaging templates, autoresponder, additional groups, and team KPIs. Try it here.
Serious real estate investors often find themselves sorting through hundreds of potential leads and contacts, especially those who work on the resale side of the business, such as rehabbers and wholesalers. REISift is a list stacker program specifically designed for real estate. The software allows investors to manage, sort, and filter leads in ways that make them more usable and practical.
REISift gives you list management tools tailored to fits your needs. It allows you to sort lists, focus on owners rather than properties, and create tasks and workflows right in the software. When you upload lists, REISift automatically combines duplicates, removes incomplete records, and edits addresses to fit USPS standards. Detailed filters allow you to sort and modify your lists for different campaigns and strategies. Once your lists are sorted, you can create tasks and workflows and call contacts right from the app.
- Separate owner and property information
- Task management
- List sorting
- Eliminate duplicate contacts
- Track offers
- Mail and phone marketing
- Smarter Contact
REISift starts at $49 a month for the Essentials plan and goes up to $299 for the most expensive plan. Higher tier options allow for more records, more users, and cheaper pay-per-use features like skip tracing. Yearly plans are discounted. Get a free trial here.
REsimpli is a complete deal flow software that eliminates the need for investors to struggle with the integration of multiple programs and apps. Beginning with list stacking and CRM features that allow you to organize and view your contacts in different ways, and finishing with completed deals and sales, REsimpli allows you to do it all in one program.
The driving for dollars features help you find new prospects, and list stacking and filters give you the tools you need to organize and sort your contacts. Once you have a campaign planned, you can use the built-in skip tracing feature to find contact info for prospective properties and buyers. Phone, text, and email integration give you an easy way to reach out to people, and the drip campaign feature helps you keep in touch. Finally, use REsimpli’s e-sign and document storage when you are closing on deals, and analyze your performance with the KPI tracker.
- Complete CRM software
- Purchase and sale inventory
- Renovation tracking
- Direct mail service
- Task assignment and tracking
- Rental inventory
- Bookkeeping software
- Built-in e-sign
Pricing ranges from $99 to $499 a month, depending on the level you need. The basic level contains features that would work better for most small real estate companies and one-owner investors. The higher-tier levels allow for multiple users and provide storage for more data, phone numbers, call minutes, and drip automation. Get a free trial here.
The number of programs and apps available to real estate investors can quickly become overwhelming. Many investors would prefer to use one or two software and focus their efforts on investing rather than learning to manage programs. REI BlackBook provides a complete CRM for real estate investors, as well as comprehensive business management and marketing software.
The CRM portion of REI BlackBook has features specific to different types of investors, so different strategies aren’t trying to work with the same tools and filters. Wholesalers and rehabbers will find features to help them analyze deals and manage deal flow, while buy-and-hold investors will be able to find new inventory and market available rentals. REI BlackBook also includes website and landing pages and provides business phone and text services for contacting leads.
- Websites with built-in SEO
- Visual page builder
- Assign tasks
- Advanced tagging and organization
- Integrated phone and texting system
- Record calls
- Workflow management
- Track performance and KPIs
- Rehab estimates
REI BlackBook prices start at $97 a month which gives access for one user, one website, and a limited number of contacts, emails, texts, and calls. For $197 or $297 a month, more users, websites, and communications are accessible. Higher-level subscriptions also have a few more features, such as marketing automation and 2-way text messaging capability. Try it free here.
5. Deal Machine
Deal Machine is a subscription-based software that is focused on generating leads. They have driving-for-dollars features that help real estate investors coordinate and organize their trips, as well as a list builder feature that helps investors find potential deals from online data. In addition, Deal Machine has the capability to sort and organize lists once they are compiled.
Deal Machine’s CRM allows the creation of workflow assignments and allows team leaders to publish accomplishments to a leaderboard. The program has direct mail features integrated with the list, so it’s easy to plan and execute mail campaigns. Skip tracing allows you to ensure your contact information is up-to-date and correct, and a marketing calendar keeps everyone on track.
- Real-time route recording
- Automatically recommends areas to drive again
- Coordinate data-based leads with driving for dollar leads
- List builder with most important filters
- Direct mailing
- Customizable postcards
- Skip tracing
- Goal setting
They have integrations available through Zapier.
DealMachine starts at $59 a month, which allows for one user and up to 10,000 leads. Higher priced levels are available for $99 and $299 a month, which allow for more users and leads as well as other expanded features. Add the List Builder feature for another $49 a month. Get a free trial here.
While many of the programs on this list market themselves as real estate software that includes CRM features, FreedomSoft considers itself a CRM software that also includes other features specific to real estate investing, such as list building, analysis, automation, and follow-up. With FreedomSoft, you may not need any other real estate software.
FreedomSoft starts with list building and lead generation using their data searches and filters. Once you have your leads, you can market directly in the app with phone, email, and direct mail campaigns. You can analyze deals with sale and rental comps and estimate rehabs. The CRM allows you to create campaigns and workflows, and follow your leads down the pipeline. Finally, when you are ready to close on a deal, you can create documents and get signatures right in the software.
- List building and generation
- Website creation
- Find more deals with the Dig Tool
- Campaigns and workflow
- Contact leads with phone and email
- Deal analyzation
- Rehab estimates
Integrates through Zapier
The lowest level of pricing for FreedomSoft is $197 a month. While this is pricier than some entry-level subscriptions, it allows for six users and three websites. The next level tiers come in at $297 and $497 a month and are designed for progressively larger teams and companies. Try it risk-free here.
While Carrot is better known for its lead generation and website-building features, it also has a simple CRM function that allows users to sort and organize leads. Pre-available categories such as new leads, pending leads, and dead leads make it easy to sort properties. The leads are also searchable and can be edited.
While Carrot’s CRM software is simple, it may be a perfect option for those who are already paying for the software or who don’t want the complications and learning curve that can come with more in-depth software.
- Website templates
- Fast and simple website editing tools
- Lead manager
- Tracking links and analytics
- Ready-made content packs
- Social media integration
- Built-in SEO tools
- Mobile device integration
- Live support
- Weekly coaching calls
- Zoho CRM
- Investor Fuse
The basic version of Carrot starts at $69 a month and includes access to features such as website creation, support, and lead management. Additional features including content packages, more sites, coaching calls, and SEO tools are available with more expensive subscriptions, which cost $99 and $199 monthly. Annual subscriptions are available at a discount. Try it risk-free here.
Realeflow is a real estate investment software designed to help investors streamline and automate their business processes. It provides a suite of tools that can help investors manage all aspects of their real estate investment business, from lead generation and property analysis to deal management and marketing.
- Lead Generation
- Property Analysis
- Deal Management
- Project Management
- Document Management
- Analytics and Reporting
- Repair Estimator
- Email Automation
Has a lot of integrations through Zapier.
Realeflow offers two different pricing plans. The first in Invest and the second is Invest+. Invest includes 1 user, nationwide lead access, 8 lead types, all tools, and 1 AI Zip. Invest+ includes 3 users, nationwide lead access, all tools, 5 AI Zips, list stacking, parcel mapping, and more. Get a 7-day free trial here.
Real estate investors have a lot going on, from lead generation to sales contracts, usually all at the same time. For those investors who close on a lot of deals, having a comprehensive way to track and manage deals is essential. REI Automation Squad is a lead conversion platform that follows deals from beginning to end. It was created to allow investors to have systems and processes for each step of the way, and investors will always know what they need to do next with this program.
The CRM software allows lists of leads, buyers, sellers, contacts, web leads, and more. Calendars allow you to schedule and plan your tasks and track your KPIs. You can contact sellers and buyers directly in the app with various methods including blasts, cold calls, and direct mail. Owners can keep track of team members and their assignments and the program automatically tracks data and performance.
- Free and paid video courses
- Free simple CRM
- KPI tracking
- Automated property values
- Help with integrating other programs
- Text and email blasts
- Campaign tracker
- Smarter Contact
- Many more
REI Automation Squad offers a free version of its software with the most basic features. Customization and automation are not available. For the paid version, you will pay $47 a month for one user, and you will receive access to the automation and customization features as well as KPI tracking. The most expensive level is $197 a month for 3 users and provides more services such as follow-up and one free contract template. Get it here.
If you are looking for a lead generation engine that will search multiple databases and allow a huge amount of customization and filters, you might want to consider Propstream. Besides generating lists, Propstream also has features of a CRM for the leads it generates. Sorting and stacking features allow users to organize contacts and leads in many different ways, perform skip-tracing tasks, export lists, and create marketing campaigns. You can create email and direct mail campaigns, design postcards, and create landing pages specifically for each list. Finally, you can track KPIs and keep on top of your team with data analytics.
- 100+ search filters
- Searches multiple data sources
- Analyze properties
- Comp finder
- Mobile app
- Multiple users
- Rehab estimator
- Current market analytics
Allows importation of your current lists.
Propstream costs $99 a month with the option of paying for add-on features such as access for additional team members, mailing postcards, and the List Automator feature.
Real estate investing can be overwhelming and confusing. With the addition of customer relationship management software to help organize, manage, and plan marketing campaigns, investors can complete more deals with fewer headaches, minimize missed opportunities, and stay in control of all aspects of the business.