2024 REI Blackbook Complete Review

When it comes to growing your REI business, you have what seems like an unlimited supply of ‘all-in-one’ tools available to help — with every one of them claiming to be the end-all-be-all for real estate investors.

However, after significant experience testing these tools, we’ve come to find that very few actually deliver on the claims they make.

That’s why, in this review, we’re going to put REI Blackbook, one of the most popular REI “all-in-one” toolkits available, to the test to see if it can stand up to the claims it makes.

Note: Some of the links in this article are affiliate links, which means we make a small commission if you take a recommendation we’ve made. You don’t pay anything extra by purchasing through these links. See our affiliate disclosure for more info. Thank you!

The TLDR: What is REI Blackbook & Should You Buy It?

REI Blackbook is an all-in-one growth toolkit built specifically for REI businesses to help convert more leads into deals, eliminate hefty software costs by reducing the number of tools you need, and end the hassle of trying to get different services to work together.

As we review the software, we’ll cover some of the most useful features that are relevant to ALL investors, while breaking down what they get right — and what we think could be improved.

At a quick glance, here’s what REI Blackbook brings to the table for your business:

  • Robust CRM — To help keep track of important leads & keep them moving forward.
  • High-Converting Lead Capture Websites — To make it easy to get found online.
  • Built-In Business Phone System — To track your lead sources more effectively.
  • Automated Workflows & Follow-Up Campaigns — To help close 2x-3x more deals.
  • Property & Deal Pipeline — To manage your deals from new lead to the closing table.
  • Built-In Marketing — To make it easier to sell your deals faster through email & text.
  • Task & Team Management — To seamlessly manage your entire team in one place.

Based on our experience with the software, and the research we’ve done through other investors, we can safely say that REI Blackbook is one of the few all-in-one services that lives up to the claims it makes.

If you want to experience the difference, click here to start your free REI Blackbook trial now.

What Type of Investors Can Use REI Blackbook?

If you’re an active investor, chances are you’ll be able to replace most of your other software & subscriptions and consolidate them all into a single platform.

Here’s just some of the businesses it’s built for:


If you’re consistently driving new leads, engaging & moving prospects forward, managing your pipeline and building a list of cash buyers, you’re going to love the software.

It lets you keep track of where every single lead is inside of your sales cycle and when new properties come on the stage you can quickly run comps, analyze the deals, and even create itemized rehab estimates on the fly to save your buyers time.

You also have unlimited storage for documents and photos for each lead.

On top of that, you can build a professional looking, high-converting website to help build your cash buyer list, send new deal alerts out via text and email with automated marketing flows, and build a joint venture program to help drive more referrals and keep your partnerships engaged.

The end result is being able to sell more properties faster, with less effort, for higher profit margins — and do it without the headaches and hassle that most platforms create.

Here’s what the dashboard looks like:

Rei Blackbook dashboard review


If you’re buying, rehabbing, and renting or flipping, REI Blackbook will become your competitive edge in this business.

From being able to run comps and quickly analyze the numbers in the deals you’re looking at, to building customized, itemized rehab estimates, the toolkit helps streamline your systems so you’re spending less time pouring through different websites and more time moving properties forward.

Then, when it comes time to sell, you can list properties directly on your website, build a waitlist of buyers, and send out automated notifications when you put new properties up for sale.

REI Blackbook also lets you build a realtor referral program so you can generate real consistency in your deal flow — something we haven’t seen in the alternatives we’ve looked at.

Here’s what their deal analyzer looks like:

REI Blackbook rehab calculator review

Landlords & Property Managers

When you want to make sure your vacancies are being filled fast and that you have a wait list of potential applicants at all times, REI Blackbook makes it easy to manage your inventory.

For landlords and property managers, the full-function website builder lets you publish your listings online while you capture rental applications in the process.

You can also trigger dynamic actions based on the responses you receive from the applicant.

Then, when you receive new applications you’ll get instant notifications and can communicate with them via 2-way text messaging directly from your dashboard. It also lets you send out new listing notifications to your waitlist of applicants via text and email.

That’s huge for keeping demand for your units high and your inventory filled.

Here are just some of the features that make this all possible.

Feature #1: Lead Capture Websites

REI Blackbook website review

Let’s face it, nobody wants to sit around working on a website all day.

That’s why the builder inside of REI Blackbook includes proven high-converting templates that make it easy to get up and running fast.

Each of the templates are SEO optimized out of the gate so you can attract more clicks, convert those clicks into leads, book more appointments, and get more deals closed from the leads you generate.

On top of that you’re able to track your best lead sources, completely personalize the templates, publish listings with one click, and set up notifications so leads aren’t falling through the cracks.

Click here to start your free trial and see what a web builder should be.

Feature #2: Complete CRM

REI Blackbook complete CRM review

Leaky sales processes are the bane of most REI’s existence.

With the CRM, you’re able to build better relationships with your leads, automatically create new entries based on incoming phone calls, and use advanced tagging and segmentations to keep your CRM organized — because clean data is profitable data.

You’re also able to link properties to your contacts, like your buyer, lender, seller, team, and anyone else who may be involved in the deal so they can get notified of updates, see when to follow up, book appointments directly, accept offers, and more effectively market the properties in your pipeline.

Click here to start your free trial and see how powerful the CRM really is.

Feature #3: Phone System

REI blackbook phone system review

If you’ve ever felt the sting of a missed sales opportunity, you’ll appreciate how simple and effective the call tracking and phone system is inside of REI Blackbook.

With it, you’re able to make outbound calls, track inbound calls, send 2-way text messages, and track all communications directly in your CRM so you aren’t wondering where you left off.

You’ll also be able to see where your best quality leads are coming from so you know where to put your marketing dollars and record all calls for accurate record keeping. On top of this, you can automate routing calls to the right member on your team — or straight to your cell phone.

Feature #4: Marketing Automation

REI Blackbook marketing automation review

If you’ve been in business for any length of time, you already know that most of the deals you close from leads you’ve generated 3-6 months ago. So if you aren’t following up with them you could be losing out on more than 50% of your deals.

With the automation builder inside REI Blackbook, you can visually see the flow of your marketing campaigns to ensure you’re building the know, like, and trust with your buyers, sellers, and prospects.

Each automation can be completely personalized and timed so you’re sending the message at the right moment, based on the lead source or stage in your sales cycle. You can also automate ringless voicemails, notifications to your team, and send 2-way text replies to your leads.

Feature #5: Property Pipeline

REI Blackbook Property pipeline dashboard review

The property pipeline inside REI Blackbook helps you manage your deals from lead to the closing table and makes it easy to stay organized by keeping everything you need in one place.

This is like a virtual filing cabinet for everything from documents and contracts to pictures, estimates, and communications that you can access from anywhere.

Feature #6: Property Marketing

REI Blackbook Property Marketing Page Review


With the combination of high-converting website templates for your portfolio of properties — or a single property you’re looking to quickly move — the marketing tools built into REI Blackbook make it easier to move your listings and vacancies faster, and for more profit.

You’re able to showcase your properties, send out text and email blasts to your buyer and seller lists, create property flyers, embed video tours, and more, with just a few clicks.


While REI Blackbook is one of the few services that can actually do it all and keeps you from having to use third party integrations, if you do use external apps — like a lead gen service — REI Blackbook does integrate with Zapier so you can zap your leads to your dashboard.

Otherwise, you really shouldn’t need any external apps based on everything that you get in the toolkit. If you do use external apps, though, here’s a quick look at how easy it is to integrate them.


As far as pricing goes, this toolkit is about as competitive as it gets when you’re looking at the all-in-one alternatives.

Based on what you need, pricing ranges from $97 to $297 per month on a month-to-month basis, with annual subscriptions saving you around 20%. If you’re going to use the software in your business, it’s worth investing in the annual subscription to save some extra coin.

Most REI businesses can get away with the $97/mo subscription. But, if you have a team, you’ll want to look at the $197/mo or $297/mo packages, depending on how big your team is.

Below is a sneak peak of the different packages based on the size of your business.


REI black pricing

Alternatives To REI Blackbook

Even though REI Blackbook is one of the most robust, cleanest, and fastest all-in-one tool kits you can use, you may find situations where it isn’t the best for you, personally.

For cases like that, here are some of the best CRM alternatives for investors that we’ve found and used:

Investor Carrot — Investor Carrot is a great alternative with a bigger focus on online marketing, letting you create high-converting websites, track and manage your leads, monitor the effectiveness of your local SEO and lead gen campaigns with coaching and support as an added bonus.

*See our Complete review of Investor Carrot

*See our top website builders for investors

REISift — REISift is one of the few tools being developed by real estate investors for real estate investors, and you can feel the difference when you use it. Its major focus is on helping you collect and sort data, build marketing lists, manage your pipeline and track the effectiveness of your campaigns.

*See our complete ReiSift Review

Investor Fuse — Investor Fuse helps make it easy to manage your team’s performance and quickly see who’s underworked, overworked, and who’s leading from the front. With built-in KPI tracking you can streamline the effectiveness of your team — to ensure processes are being followed & leads aren’t slipping through the cracks.

*See our complete InvestorFuse Review

REsimpli — REsimpli is another all-in-one toolkit that places a heavy emphasis on helping you stay organized and track the performance of your campaigns. It does a really good job at helping you eliminate services but does come in at a higher price tag than REI Blackbook.

DealMachine — If you’re regularly driving for dollars, DealMachine can help you be more efficient by making it easy to get in touch with property owners. From finding distressed and vacant properties, to building lists of data, searching public records, and making contact with the owner, the app does it all.

*see our complete DealMachine review

Is REI Blackbook Worth it?

Overall, REI Blackbook is pretty impressive as far as all-in-one toolkits go. If you’re looking to streamline your investing business, make managing your team even easier, and convert more leads into closed deals, we recommend giving it a shot.

It eliminates the need for third-party services which can save you money in subscription fees every month and eliminates the headache of trying to get third-party services to work together.

The software is also simple to use with an intuitive dashboard so you don’t have to waste hours every week helping your team figure out how to navigate it — and use it to its fullest potential.

As it stands right now, you can still give it a test drive before you commit to a subscription.

Click here to start your free trial, give it a shot for 14 days risk-free and see if it will do what you need it to do without being clunky, slow, and breaking all the time like so many other toolkits we’ve seen.

In our experience, the subscription is worth it and REI Blackbook is one of the best all-in-one REI toolkits available today.


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